What Is Reputation Management?
Have you ever looked at the comments section of a Facebook ad or the comments under a news piece about the brand behind an ad? It can get quite ugly,…
The Rise of Freelance Digital Marketing
A lot has changed in the world of digital marketing since AT&T embarked on what was then a revolutionary strategy — the 1994 placement of what is widely considered to…
Do You Need a Landing Page? Here’s How to Decide
“Can someone tell me what a ‘landing page’ is???” is a question a friend posted on their Facebook account a long time ago. They had good reason to post it…
Wondering About The Impact of Artificial Intelligence on Marketing? Let’s Look at Some Pros, Cons, Consequences and Potential Benefits
Artificial intelligence may seem like a relatively new concept, but for literal decades, we’ve pondered the effects — both good and bad — that it would ultimately have on our…
The Most Common Small Business Marketing Mistakes
Here are Some of the Most Common Small Business Marketing Mistakes — Are You Guilty of Any? Owning and operating a small business is rarely easy. The self-fulfillment and satisfaction…
Hand typing on keyboard with digital tech icons and symbols
What to Look for in Today’s Top Email Marketing Automation Tools
Despite predictions by many pundits — with more than a few respected marketers included in their ranks — email marketing isn’t going anywhere, and for good reason. It still works…
How Web Hosting Relates to Marketing
Web Hosting and Its Relation To Marketing Here’s a digital marketing scenario that plays out countless times each day. The marketing and web development talent at a brand-new company join…
How To Increase Your Instagram Followers
Wondering How to Increase Your Instagram Followers? Here Are Some Suggestions For many, if not most, businesses, Instagram can be a very effective means by which to build a brand,…
SEO Research & Best Practices for Ecommerce
The world of ecommerce may not be as easy to conquer as it once was, but plenty of opportunity still exists in that realm. If you’ve decided to pursue this…
Designing a Digital Marketing Strategy
Wondering How to Design a Digital Marketing Strategy? Here are Some Suggested Steps. As marketers, we readily embrace the benefits of an organized, focused approach to individual marketing initiatives —…