In the world of email marketing, accurate data is crucial for making informed decisions. However, recent trends have revealed a concerning issue that affects many email marketers, analytics professionals, content…
Great marketing is a combination of creativity and science. Gone are the days when one could simply go with gut feelings and hope for the best. Everything, especially an email…
If you really want to create digital marketing magic, you should know that sms and email marketing shouldn’t be in competition against each other. Rather than asking sms vs email,…
Despite years of predictions to the contrary from more than a few self-proclaimed “experts”, it appears that email marketing isn’t going anywhere soon — it’s actually on track to bring…
Despite predictions by many pundits — with more than a few respected marketers included in their ranks — email marketing isn’t going anywhere, and for good reason. It still works…
Email marketing has become one of the best marketing tools for businesses. On average email marketing return on investment is around 42%, meaning that for every dollar spent on email…
Discover the Differences Thomas Watson, President of IBM for more than 40 years, once said, “Nothing happens until a sale is made” and it remains a business truism to this…
Email — and by proxy, email marketing — has been with us for a long time. It predates by far any form of the internet that we’d readily recognize these…
