The Rise of Freelance Digital Marketing
A lot has changed in the world of digital marketing since AT&T embarked on what was then a revolutionary strategy — the 1994 placement of what is widely considered to…
Do You Need a Landing Page? Here’s How to Decide
“Can someone tell me what a ‘landing page’ is???” is a question a friend posted on their Facebook account a long time ago. They had good reason to post it…
Wondering About The Impact of Artificial Intelligence on Marketing? Let’s Look at Some Pros, Cons, Consequences and Potential Benefits
Artificial intelligence may seem like a relatively new concept, but for literal decades, we’ve pondered the effects — both good and bad — that it would ultimately have on our…
Fractional CMO or Full-Time Marketing Director: Which One Do You Need?
Here’s a hypothetical for you. Let’s say you started your company a while back as a one-man operation — or maybe with just a small, bare bones staff. In the…
5 Tips on How to Improve Your TikTok Marketing Strategy
As far as social media platforms go, TikTok was somewhat of a late arrival. It was only about 5 years ago that the app was first available in the United…