Case Studies BBZ Limo Google Ads
How Astoria Advertising Transformed BBZ Limo's Pay-Per-Click Strategy
The Results
BBZ Limo provides luxury transportation services for weddings, corporate events, airport transfers, and special occasions, delivering exceptional service and a seamless travel experience. Within just 60 days, Astoria Advertising optimized BBZ Limo’s Google Ads campaigns, achieving outstanding results:
Generating over $125,000 in reservations
The revamped PPC strategy generated over $125,000 in reservations during this period, demonstrating the power of a data-driven, highly targeted approach.
- 85% Increase in Search Impression Share
- 19% Conversion Rate
- 3.5x Return on Ad Spend (ROAS)
About BBZ Limo
BBZ Limo provides luxury transportation services for weddings, corporate events, airport transfers, and special occasions, delivering exceptional service and a seamless travel experience.
Challenges
BBZ Limo faced challenges in maximizing the effectiveness of their Google Ads campaigns. Lead generation was inconsistent, cost per lead was high, and conversion rates were below industry benchmarks. The company struggled to scale its pay-per-click efforts efficiently, leaving untapped revenue potential on the table.
Goal
BBZ Limo partnered with Astoria Advertising to optimize their Google Ads campaigns, with a focus on increasing bookings, lowering the cost per lead, and improving conversion rates. The ultimate goal was to drive measurable growth in revenue while enhancing overall ad performance and ROI.
The Solution
BBZ Limo was facing four critical challenges with their Google Ads strategy. Here’s how Astoria Advertising addressed them:
Campaign Optimization
Designed and implemented a highly targeted Google Ads campaign tailored to BBZ Limo's key services, ensuring alignment with their business goals and customer needs.
Refined Messaging
Developed compelling ad copy and creative that resonated with the target audience, driving stronger engagement and higher conversion rates.
Enhanced Targeting
Improved audience segmentation by focusing on geographic targeting, keywords, and high-intent audiences to reach potential customers effectively.
Data-Driven Testing
Implemented A/B testing for ad creatives, headlines, and CTAs to continually refine and improve campaign performance over time.
"These stats are great. Being top in impression share is awesome. It's great to see the growth with paid over the last couple of months."
Ronni Wittreich, BBZ Limo
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