Case Studies Asset
How Astoria Advertising Built Asset’s Email & SMS Marketing Strategy
The Results
Astoria Advertising created and implemented a powerful email and SMS automation system tailored to Asset’s unique brand and audience. The strategy drove significant revenue growth and improved engagement, seamlessly aligning with Asset’s bold and innovative voice.
About Asset
Asset is a wellness brand dedicated to hygiene, and aesthetics. Known for its innovative Hole Serum™, Asset delivers doctor-developed, dermatologist-backed solutions designed to soothe, hydrate, and improve the delicate perianal skin. Combining cutting-edge ingredients with a bold, fresh approach.
Challenges
Asset was a new brand entering a niche market, with limited digital marketing infrastructure. Without established customer engagement channels, they needed to build an effective system to educate their audience, drive sales, and establish loyalty.
Goal
Asset partnered with Astoria Advertising to develop a comprehensive email and SMS marketing strategy that would:
- Drive sales through automated and personalized campaigns.
- Build brand awareness and customer loyalty.
- Deliver high-performing campaigns that educate and engage the audience.
The Solution
Custom Email + SMS Flows
Designed 10 high-converting email and SMS flows, including welcome sequences, post-purchase nurture campaigns, and abandoned cart reminders, to guide customers seamlessly through the purchasing journey.
Engaging and Educational Content
Crafted bold, on-brand messaging that educated customers about Asset’s innovative products while driving conversions and fostering trust.
List Segmentation
Built detailed audience segmentation to deliver personalized messages, increasing relevance and engagement.
Automation and Scalability
Implemented Klaviyo for email and SMS, automating Asset’s marketing efforts to scale customer outreach without additional overhead.
A/B Testing and Optimization
Continuously tested subject lines, creative elements, and messaging to refine campaigns and maximize performance.
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