YouTube Advertising – Is it Worth It?
Creating and executing a successful advertising campaign has never been without its challenges, regardless of the chosen medium. At or near the top of the list would be the ever-increasing…
What to consider for your email marketing strategy.
Email marketing has become one of the best marketing tools for businesses. On average email marketing return on investment is around 42%, meaning that for every dollar spent on email…
Heap Analytics vs Google Analytics – Who wins?
Google Upsides and History All the way back in 2005, Google acquired now defunct Urchin’s analytics platform and positioned it front and center as its primary means for marketers to…
HubSpot vs. Salesforce vs. Pipedrive
Discover the Differences Thomas Watson, President of IBM for more than 40 years, once said, “Nothing happens until a sale is made” and it remains a business truism to this…
What’s the difference between Google Analytics and GA4?
A Look at The Current Google Analytics Landscape For seasoned digital marketing professionals and relative newcomers alike, Google Analytics (aka Universal Analytics) has been the “go-to” tool for compiling the…
B2B vs B2C Email Marketing
Email — and by proxy, email marketing — has been with us for a long time. It predates by far any form of the internet that we’d readily recognize these…
How data tracking can transform your marketing strategy
Modern marketing techniques have become more data driven than in the past. A recent survey has shown that 88% of marketers currently use third party data to drive their marketing…
Making desicion concept. Right and wrong way icons, female hands top view.
Dos and Don’ts of SEO
Search engine optimization (SEO) is the process of creating content that will rank high in search results. Marketers have had to adapt their content over the years to try and…