Fixing the Targeting, Then Proving the Return
Urgent Vets provides urgent and emergency veterinary care. They came to us spending money on ads with no way to tell what was working. We rebuilt the targeting and put real tracking behind every dollar.
Spending Without Seeing
Urgent Vets had ads running, but they were reaching people who were never going to call. Broad targeting, wrong intent, budget going out the door every day to an audience that was just browsing. Worse, there was no way to know it. No call tracking. No analytics. No connection between what they spent and what came back. The invoice came in every month and nobody could answer the only question that mattered, which is whether any of this was working. The challenge wasn't turning ads on. It was rebuilding the targeting around real intent and putting tracking behind it, so every dollar could be traced back to an actual appointment.
Rebuild the Targeting, Then Prove It Worked
Google Ads Rebuild
Restructured campaigns around high-intent search. New keyword strategy, new targeting, new ad copy, all aimed at people actively looking for urgent care instead of people casually browsing.
Call & Analytics Tracking
Implemented full call tracking and analytics. Every call, form fill, and conversion tied back to the campaign and keyword that produced it.
CRM & Automated Response
Set up automated responders so inquiries got an immediate reply instead of sitting until someone at the front desk had a free minute.
Meta & Website
Extended reach beyond search with Meta campaigns, and updated the site so the traffic we sent actually converted.
Transparent Reporting
Built reporting that matches ad spend against real revenue from booked appointments. No vanity metrics. What went in, what came out.
What We Built
From Guessing to Two New Locations
Within 60 days, calls were up 40% and impression share had climbed 50% in a market where Urgent Vets had been close to invisible. Monthly recurring revenue grew 65%. With real numbers behind every dollar, they stopped guessing about their budget and started making decisions with it. That confidence is what let them open two additional locations.
What We Did
Google Ads
Campaign rebuild, intent-based targeting, ongoing optimization.
Meta Ads
Paid social to extend reach beyond search.
Tracking & Analytics
Call tracking, conversion tracking, full attribution.
CRM
Automated response and follow-up.
Website
Updates built for conversion.
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📍 Born in Astoria, Queens