Email & CRMAutomation
Ground-Up Lifecycle Build Driving ~$350K in Owned Revenue
~$
350
K
Owned Revenue
15-20
%
Of Total Rev
$
1.75
M
Total in Period
The Challenge
Innova had no lifecycle architecture, no onboarding framework, no segmentation strategy, and no coordinated email, SMS, or push ecosystem when we started. Customer data sat in silos.
What We Did
Mapped the full customer lifecycle — from pre-purchase research to reactivation of dormant users. Built coordinated email, SMS, and app push orchestration with behavioral segmentation by device type, app usage, and purchase history.
The Outcome
The owned-media program generated ~$350K in attributable revenue during the measurement period, representing 15–20% of Innova's total revenue of $1.75M in that window.
The Work
Selected Deliverables
They turned our CRM from an afterthought into one of our top revenue drivers. The lifecycle strategy was a game-changer.
Innova Electronics
More Case Studies
BBZ LIMOUSINE
Turning Paid Search & Email Into a Stronger Revenue Engine
ASSET
From Zero to 187% Revenue Increase in Under 60 Days
DERMACLARA BEAUTY
Ground-Up Lifecycle Build Driving ~$350K in Owned Revenue
Full-service digital marketing for brands that take growth seriously.
📍 Born in Astoria, Queens