Paid Social That Actually Scales

DaVinci had hit a ceiling on paid social. Scaling spend was compressing margin — CPAs climbing faster than revenue. The campaign structure and creative pipeline needed a rebuild.

Restructured the Meta account with a clean CBO hierarchy, built a creative testing pipeline with weekly iterations, and expanded into new placements and audiences systematically.

ROAS held at 2.4x while spend scaled. CPA dropped 38%. Paid social became a profitable growth lever instead of a margin drag.

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